HCM Branded Regional Events

Rather than trying to plan and execute an event from the ground up, take a high-profile thought leadership position by underwriting a regional event branded with one of our premier imprints.

 
CLO Breakfast Club

Profile Series

We will recruit a senior learning or HR executive (practitioner) or an industry thought leader in select cities to be interviewed live on stage by an editor of Chief Learning Officer or Workforce magazine. Following the interview, Underwriter will have the opportunity to invite 2-4 clients to participate in a panel discussion with audience Q&A and serve as moderator or turn those duties over to the editor. Our editors will write up a full recap of the event and post to the publication website as a sponsored post. The event will be also video recorded and accompany the recap article on the publication website for additional branding/lead generation.

This turnkey event product includes:

  • Venue selection
  • Editor as host/moderator
  • Speaker recruitment
  • Customized event website
  • Online registration
  • Targeted 6-8 week marketing campaign
  • Full-page print ad promoting event
  • Co-branded custom HTML invitation

 

  • Pop-up event Signage
  • Branded delegate bags and journals
  • Registration table cover
  • Breakfast buffet or luncheon
  • Refreshment break
  • Video recording
  • Audio/visual equipment and labor
  • Sponsored recap article posted to website with video

Consulting Services

Is your events and/or marketing team(s) overwhelmed by all the moving parts of your customer-facing or internal events? Let us help fill the gaps and make sure your next event is a success. Simply choose what you need from our menu of services so your team can focus on the strategy, not the logistics.

Planning

  • Site selection
  • Contract negotiation
  • Program development
  • Speaker recruitment
  • Talent buying
  • Planning timeline
  • Project management
  • Online registration
  • Website development
  • Marketing campaign (print, email, social, video, digital/social ads).
  • Housing management 

Executing

  • Room specs
  • F&B management
  • AV/show production
  • Set design
  • Onsite registration
  • Event staffing
  • Video recording
  • Live streaming/webcasting
  • Mobile app development
  • Event signage
  • Branding materials/collateral
  • Audience engagement/live polling

Evaluating

  • Attendee surveys
  • Session evaluations
  • Financial analysis
  • Marketing reports
  • Website analytics

Marketing Services

While your team plans and produces the best possible event, we can make sure everyone knows about it by leveraging our creative capabilities and powerful database of 550k+ HR and business professionals.

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Email distribution

Promote your event directly to subscribers of Chief Learning Officer and Workforce magazines. Design and compose your own branded message. A detailed click report is sent a week after deployment.

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Pay per lead

Need to grow your invitation list? The popular HCM Pay Per Lead program captures more than 85,000 leads annually from the top influencers and decision makers in human resources.

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custom content

Delight your audience with valuable, relevant, and consistent content. The HCM Research and Advisory Group can develop customized and proprietary deliverables that integrate seamlessly with your existing marketing programs.